According to reports by HMD Global, the new owners of the Nokia brand, may be looking to cash on this nostalgia by bringing back the iconic device.
The Nokia 3310 needs very little introduction. Dead simple design, a nearly indestructible build and a battery that lasted for days made it one of the most popular phones in the world in early 2000.
HMD Global Oy, the Finnish company that has the rights to use Nokia’s brand on mobile phones, may be looking to cash on this nostalgia by bringing back the iconic device. Renowned phone leaker Evan “Evleaks” Blass has reported that HMD is preparing a handset that shares the 3310 name.
Nokia went on to sell 126 million units of the device. The phone has gained cult status in recent years with users yearning for some of that legendary hardiness in the age of delicate glass-screened smartphones.
Like its beloved predecessor, the device is reportedly a feature phone that focuses on the absolute basics. It will cost €59 (roughly Rs 4,200) and compete directly with the growing number of low-end Android smartphones.
Besides the Nokia 3310, HMD is also set to reveal two mid to low-end Android smartphones - the Nokia 5 and Nokia 3. The Nokia 5, is rumoured to come with a low-end Snapdragon 430 chipset, and a 5.2-inch display at 720p, 2GB of RAM, the camera will have a 12 megapixels sensor. HMD is planning to hit the €199 price point (roughly Rs 14,000).
Nokia 3 will be a no frills, entry level Android and initially go for €149 (roughly Rs 10,500).
The Nokia brand made a comeback in January with HMD Global launching the Nokia 6 smartphone via China’s e-commerce website JD.com. The phone was launched at a price of 1,699 CNY and saw an unprecedented 1.4 million registrations by interested buyers.
HMD is holding its launch event on February 26 in Barcelona ahead of the Mobile World Congress.
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